The restoration search visibility checklist

Google Business Profile

• Primary category matches your core service.
• Secondary categories cover other real services (water, fire, mold, reconstruction).
• Each service is listed with a plain description.
• Service area reflects where you actually respond.
• Hours are accurate, including how emergency availability is shown.
• Real job, crew, and equipment photos added regularly.

Website

• A dedicated page for each core service.
• Clear service-area information without thin duplicate city pages.
• Business name and contact details match your profile.
• Insurance-claim and process explanations for homeowners.
• Only certifications your company genuinely holds are listed.
• Pages load quickly on a phone.
• Accurate structured data for the business.

Listings and consistency

• Name, phone, and website match across major directories.
• Old addresses or phone numbers are corrected.
• No duplicate profiles.

Reviews

• New reviews arrive regularly, not in one burst years ago.
• Every customer is asked; no gating.
• Responses to all reviews, including critical ones.
• Reviews mention a range of real job types.

AI search

• Ask major assistants common homeowner questions for your area.
• Note whether and how your company is described.
• Fix inaccuracies at the source.
• Recheck periodically.

Scoring yourself

Frequently asked questions