Authority Scorecard

Example Restoration Co.

Fictional company. No actual market, completed client work or performance is represented.

The monthly decision record

The real scorecard uses the client’s actual baseline and market data.

This sample shows the reporting structure and questions only. It does not claim that any work or improvement occurred.

Strong · Verified foundationOpportunity · Area to investigateBaseline Needed · Evidence firstMonitor · Track over time

Illustrative period summary

Evidence before conclusions.

What did we do? What does the market show? What deserves attention next?

A useful monthly review connects work to the baseline. It separates implementation from observed movement, and records uncertainty rather than filling it with confident-looking scores.

Google Maps visibility

Monitor

Illustrative focus: repeat comparable service and market checks against the baseline. A single observation would not establish a trend.

Sample assessment label only — not a finding about a real company.

AI search visibility

Baseline Needed

Illustrative focus: record query context and public sources before interpreting a recommendation or its absence.

Sample assessment label only — not a finding about a real company.

Review authority

Opportunity

Illustrative focus: examine whether honest requests consistently reach eligible customers. Do not infer customer satisfaction from request activity.

Sample assessment label only — not a finding about a real company.

Competitor movement

Monitor

Illustrative focus: compare like-for-like observations and distinguish verified public changes from ordinary search variability. No real competitor is represented.

Sample assessment label only — not a finding about a real company.

Work completed this period

In a real scorecard, this section names verified completed work and the reason for it. Illustrative entry format:

Implementation record: Describe the specific business-information or service-content change, its baseline rationale and the evidence of completion.
Review-process record: Document the honest request process checked or implemented, eligible customer scope and outstanding dependencies. No manufactured reviews or sentiment filtering.

These are entry templates, not claims that work was completed.

What changed

Record only verified differences from the baseline, with the observation context. Separate a completed website or profile update from any change in search visibility. No actual movement is claimed in this sample.

What did not change

Name observations that remain unchanged, evidence that remains incomplete and any access or cooperation still needed. An honest scorecard does not treat activity as proof of progress.

Next priorities

Repeat comparable Maps and AI-search checks against the actual baseline
Verify consistency of public service and business information
Review whether honest requests reach eligible customers consistently
Revisit competitor context before deciding the next implementation priority